5 tips for cleaning your white sneakers

Originally relegated to sporty and informal looks, white sneakers have become the ultimate timeless shoe in recent years. Easy to wear and combine, paired with jeans or a little dress, they make an impact wherever they go... The only downside is that they tend to get dirty easily. Fortunately, there are simple and effective ways to cherish your white sneakers and rekindle the flame between you and them! Follow these 5 steps and make the loooove for your immaculate sneakers last.

Tip #1: Prepare your sneakers
Before starting any cleaning process, it is recommended to remove the insoles from your sneakers – if any – and their laces (wash them separately, see tip #4). Then, use a dry, soft-bristled brush to remove large dirt particles and dust accumulated on the surface of your sneakers. Grandma's tip: if you don't have a shoe brush, a used (but clean!) toothbrush will do the trick.

Tip #2: Switch to “grooming” mode
With daily wear and tear, it's important to pamper your sneakers, especially leather ones, so they can last for years to come. To do this, we recommend using a colorless sneaker shampoo (yes, a shampoo!) to clean the white surface. It's a specially designed product that should be spread over the entire sneaker in small circles using its sponge applicator. To complete the care of your pair, you can also apply a white color reviver for a complete makeover! Grandma's tip: if you no longer have time to buy a suitable product, you can simply mix warm water with a small amount of Marseille soap.

Tip #3: Treat stains as quickly as possible
To remove a stubborn stain (especially black, dirt, or mud), you'll need water and white vinegar, but try not to wait too long. You'll need to scrape off the stain first, then use a cloth soaked in the mixture. By rubbing the stain and letting it dry thoroughly, it will be a thing of the past.

Tip #4: Don't neglect the maintenance of your soles and laces
Soles are tough, so get a sole cleaner to remove all the dirt and yellowing. Dust off your pair first before shaking the solution and applying it to the entire sole. Rub with a chamois cloth, then wipe off the product residue.
As for blackened shoelaces, first brush them with an old toothbrush and then soak them in a basin (ideally for a few hours) in a solution of bleach and baking soda. Grandma's tip: if you opt for the washing machine (at 30º), put your shoelaces in a washing bag to avoid them getting wrapped around the laundry that will be washed at the same time!

Tip #5: Let everything air dry
Once you're done cleaning, make sure to let your sneakers dry properly. Avoid exposing them to direct sunlight or intense heat, as this can damage the materials. Instead, place them in a well-ventilated area away from moisture and let them dry naturally.
Now that we (and our grandmothers) have helped you cherish your white sneakers in 5 steps, we just have to wish them a long life!
























