3 ethical brands to follow in 2021
KIPLI:
The concept ? It's simple: inviting nature into our homes. Kipli is a brand of sustainable and responsible furniture and bedding. These are objects we all use every day... and whose proper use could save the planet.
And what about ethics? At Kipli, values are passed down from generation to generation. What defines them from A to Z is a vision imbued with common sense. Their flagship product: a 100% biodegradable natural latex mattress , inspired by artisanal production, a far cry from traditional polyurethane mattresses, which use highly polluting and health-threatening substances.
Why do we love Kipli? Because at JULES & JENN, we believe there's nothing better than a good night's sleep, for dreaming, for undertaking, and for getting up on the right foot! You'll also have understood that we share many values, such as transparency and respect for the environment and people. We are simply impressed by the major challenge that Kipli has taken on: " combining the right price, comfort, quality, sustainability, and health ."
GOLD OF THE WORLD:
The concept? This is the story of a family business, a proponent of “ Green jewelry .” OR DU MONDE offers wedding and engagement jewelry and sparkling diamonds, imbued with values “from mine to case.” All this thanks to impeccable commitment and traceability.
And what about ethics? OR DU MONDE is the first brand to take on a complex challenge: certifying the country of origin and ethical provenance of all its diamonds. Their jewelry is 100% made in France, in their artisanal workshop located in Paris. The jewelry company is also committed to recycling its gold, for a decidedly reduced impact on the environment.
Why do we love OR DU MONDE? As you already know, at JULES & JENN, we wholeheartedly embrace transparency and the promotion of artisanal expertise. Because with OR DU MONDE, we can finally create the treasures we will wear... and preserve those that nature offers us.
OLLY LINGERIE:
The concept? “Enhance your butt without destroying the planet” is the Olly Lingerie manifesto. This ethical and eco-friendly lingerie brand offers a diverse range, from simple sets to bodysuits and tights.
And what about ethics? First and foremost, it's the choice of materials. GOTS (Global Organic Textile Standards) certified cotton, recycled lace, Oeko-Tex 100 certified dyes (certified free of harmful chemicals)... it's all there! All with entirely European production.
Why do we love Olly Lingerie? We approve of its approach to inclusive fashion, representing the diversity of women's bodies, far from the dictates of trends and body shaming . And once again, it is also our shared values that bring us closer to Olly Lingerie. They are also committed to a policy of fair pricing and “ slow fashion ” consumption by not holding sales. Thanks to Olly, we can finally be responsible, from our toes to our private parts!
And so, this concludes our beautiful journey into the heart of today's ethical brands! A wonderful way to discover that the production of everyday essentials has a significant impact on our planet and our health.
In other words, by paying attention to corporate transparency, certifications and labels, and by using our common sense wisely, it is still possible to change things!
"
