Fashion Revolution: Let's get moving
What is the Fashion Revolution?
The Fashion Revolution is a day specially organized to encourage major fashion brands to be more transparent and take responsibility for their textile manufacturing. The goal? To raise awareness among consumers, professionals, and public authorities about the flaws in the fashion industry and to force major brands to make clothing traceability public by encouraging 100% transparency on the manufacturing conditions in the textile industry, from the raw material grower to the distributor!
When buying clothing, take the time to ask yourself the right questions: Who made your clothes? Are people likely to have been exploited to make that cheap T-shirt you're wearing? This is the type of information about the textile production chain that the Fashion Revolution collective would like to make mandatory on all labels.
This year, the Fashion Revolution is expanding, taking place not over one day, but over a whole week: from April 24th to 30th, and is therefore transforming into Fashion Revolution Week !
Last year, the movement covered more than 92 countries around the world, tens of thousands of people participated in the Fashion Revolution , let's hope it is still a success this year!
Fashion Revolution: Why?
On April 24, 2013, the Rana Plaza building—a garment factory in Bangladesh—collapsed, trapping thousands of workers inside after they had been evacuated the day before due to cracks in the walls. That same morning, the factory owners had forced the employees to return to work or face dismissal without pay. The collapse left 1,133 dead and more than 2,500 injured.
A tragedy far from unique in the textile sector... But the media repercussions have made Rana Plaza an icon of awareness of the harsh conditions prevailing in the garment factories of major international fast fashion brands.
It was in particular following this tragedy that the Fashion Revolution movement was born, initiated by Carry Somers, Lucy Siegel and Livia Firth, in order to annually relaunch discussions on the role of ethics in the fashion industry.
For almost four years, the fight has been gaining momentum to encourage consumers around the world to ask brands and manufacturers in the fashion industry about the origin of the clothes they buy.
Take action by contacting brands!
If there's ever a good time to take action and question brands, it's during the Fashion Revolution ! The best way to discover the faces of the manufacturers and producers behind the creation of the clothes you wear every day, or not... depending on the answers you get in return for your questions.
So, go ahead: ask all the brands you want! The principle is simple: choose an item of clothing or an accessory from your wardrobe and take a picture of yourself, clearly showing the label. Publish it on social networks with the hashtags #whomademyclothes & #jeveuxsavoir and encourage the brands to respond to you! Some play the game, others don't... But it's a good way to know the sincerity and commitment of brands towards the environment and humanity... and of course, to see the interest that brands have in this kind of event and how much they are concerned (or not) with providing answers to their customers or potential customers.
Also, the Fashion Revolution offers many actions every year, organized all over the world, so that as many people as possible can take part in the movement! On the program: conferences, workshops, creative activities and "Do It Yourself" to give a second life to your clothes; tattoo & hairstyle stands to show your commitment right down to your hair; information on choosing fairer and more responsible consumption, and many other activities & surprises! In addition (and not least), an evening is organized for the occasion. Free and open to all, so there is no excuse not to attend, go and find out more and become aware of the flaws in the fashion industry.
A very enjoyable program and a good way to learn about a topic that is more relevant than ever!
The JULES & JENN commitment
At JULES & JENN , we obviously support this movement! Our concept based on transparency – from the disclosure of our manufacturing and service costs to the way our artisans operate in the workshops , located in Europe – is completely in line with the Fashion Revolution approach.
JULES & JENN is a 100% digital, short-circuit fashion brand, working without intermediaries to give you access to quality products at the best price. To convince you, we share all of our costs for each of them!
Throughout this week, from April 24th to 30th, you will be able to see our commitment and support for the Fashion Revolution movement through our involvement on all social networks: Facebook , Instagram , Pinterest , Twitter & LinkedIn .
