3 ethical brands to follow in 2021
With the new year often come (or not!) New Year's resolutions. At JULES & JENN, we're going to help you keep at least one of them: to consume more responsibly and ethically. Here are our three favorite brands for 2021, which we highly recommend you follow!
KIPLI:
The concept ? Simple as that: inviting nature into our homes. Kipli is a brand of sustainable and responsible furniture and bedding. Objects we all use every day… and whose proper use could save the planet.
And what about ethics? At Kipli, values are passed down from generation to generation. What defines them from A to Z is a vision steeped in common sense. Their flagship product: a 100% biodegradable natural latex mattress , inspired by artisanal production, a far cry from conventional polyurethane mattresses that use highly polluting and dangerous substances.
Why do we love Kipli? Because at JULES & JENN, we believe there's nothing better than a good night's sleep to dream, to take action, and to start the day off right! You'll also understand that we share many values, such as transparency and respect for the environment and people. We are simply impressed by the significant challenge Kipli has met: " combining fair pricing, comfort, quality, sustainability, and health ."
GOLD OF THE WORLD:
The concept? This is the story of a family business committed to " green jewelry ." OR DU MONDE offers wedding and engagement jewelry, as well as dazzling diamonds, imbued with values "from mine to setting." All this thanks to impeccable commitment and traceability.
And what about ethics? OR DU MONDE is the first brand to take on a complex challenge: certifying the country of origin and ethical sourcing of all its diamonds. Their jewelry is 100% made in France, in their artisanal workshop located in Paris. The jewelry house is also committed to recycling its gold, for a significantly reduced environmental impact.
Why do we love OR DU MONDE? As you already know, at JULES & JENN, we wholeheartedly support transparency and the promotion of artisanal craftsmanship. Because with OR DU MONDE, we can finally create the treasures we will wear… and preserve those that nature offers us.
OLLY LINGERIE:
The concept? “Enhance your curves without destroying the planet,” such is the manifesto of Olly Lingerie . This ethical and eco-friendly lingerie brand offers a diverse range, from simple sets to bodysuits and tights.
And what about ethics? First and foremost, it's about the choice of materials. GOTS (Global Organic Textile Standard) certified cotton, recycled lace, Oeko-Tex 100 certified dyes (guaranteed free of harmful substances)... it's all there! And all with entirely European production.
Why do we love Olly Lingerie? We approve of their approach to inclusive fashion, representing the diversity of women's bodies, far removed from the dictates of trends and body shaming . And once again, it's our shared values that bring us closer to Olly Lingerie. They too are committed to a fair pricing policy and " slow fashion " consumption by not offering sales. Thanks to Olly, we can finally be responsible, from our toes to our most intimate moments!
And so ends our wonderful journey into the heart of today's ethical brands! A lovely way to discover that the production of essential everyday items has a significant impact on our planet and our health.
In other words, by paying attention to corporate transparency, certifications and labels, and by using our common sense wisely, it is still possible to change things!
