Fast Fashion vs. Slow Fashion: What are the differences?

Ecosystem degradation, harmful working conditions, and excessive waste: the fashion industry as we know it today is under fire from experts and consumers alike. According to the 2018 Global Fashion Agenda report, pollution from fast fashion will increase by 63% by 2030!

To counteract these discouraging predictions, in recent years, a movement made up of brands like ours has emerged to counter unbridled consumerism and mitigate the excesses of this overly "fast" fashion.

How? By completely rethinking the way we produce and encouraging our own customers to consume less but better, in a conscious way. It is thus in opposition to the era of the ephemeral that Slow Fashion was born, a "slower" fashion that advocates practices that respect the environment and people, from the design to the purchase of the product.

But what really sets these two-speed modes apart? The answer in (one) image.

At JULES & JENN, Slow Fashion has been part of our DNA since the brand launched in 2016.