Fashion Revolution
Fashion Revolution: an annual event not to be missed!
Fashion Revolution: Why?
On April 24, 2013, the Rana Plaza building—a garment factory in Bangladesh—collapsed, trapping thousands of workers inside who had been evacuated the previous day due to cracks in the walls. That same morning, factory owners had forced employees to return to work under threat of being fired without pay. The disaster resulted in 1,133 deaths and more than 2,500 injuries.
A tragedy far from unique in the textile sector… But the media repercussions made Rana Plaza an icon of awareness of the harsh conditions prevailing in the garment factories of major international Fast Fashion brands.
It was in the wake of this tragedy that the Fashion Revolution movement was born, initiated by Carry Somers, Lucy Siegel and Livia Firth, in order to annually revive discussions on the role of ethics in the fashion industry.
Each year, the fight grows in scale to encourage consumers around the world to question brands and manufacturers in the fashion industry about the origin of the clothes they buy.
Fashion Revolution chose April 24th for its international day, the anniversary of the Rana Plaza tragedy. It's not just about paying tribute to the workers who died in the Rana Plaza disaster, but also about trying to change the inhumane conditions still faced by many workers in the fashion industry worldwide.
Indeed, subcontractors for major American and European fast fashion companies still operate under conditions bordering on exploitation. If we fail to address this situation, disasters like the Rana Plaza collapse will inevitably recur.
What is the Fashion Revolution?
There Fashion Revolution Week This week is specifically organized to encourage major fashion brands to be more transparent and take responsibility for textile manufacturing. The goal? To raise awareness among consumers, professionals, and public authorities about the shortcomings of the fashion industry and to compel major brands to make clothing traceability public by promoting 100% transparency regarding manufacturing conditions in the textile industry, from the raw material grower to the distributor!
When you buy a garment, take the time to ask yourself the right questions: Who made your clothes? Were people likely to have been exploited to make the cheap t-shirt you're wearing? This is the kind of information about the textile production chain that the Fashion Revolution collective would like to make mandatory on all labels.
Join the movement too!
Originally, Fashion Revolution Day was celebrated, as its name suggests, on April 24th. But in 2016, consumers went further and decided to continue the fight for a whole week.
Join the movement too! Now more than ever, it's time to act and demand transparency! Fashion Revolution Week is the best way to discover the faces of the manufacturers and producers behind the clothes you wear every day.
Since its inception, numerous events have been organized worldwide to encourage widespread participation in the movement! The program includes conferences, workshops, creative activities, and DIY projects to give clothes a second life; information on choosing fairer and more responsible consumption; and many other surprises!
JULES & JENN and the Fashion Revolution
At JULES & JENN, we fully support this movement! Our concept based on transparency – from disclosing our manufacturing & service costs to how our artisans work in our workshops , located in Europe – is completely in line with the Fashion Revolution approach.
JULES & JENN is a 100% digital fashion brand, operating on a short supply chain and working directly with you to offer quality products at the best prices. To demonstrate this, we share all of our costs for each and every product!
