Make Friday Green Again
You are no doubt aware that Black Friday is fast approaching…
Black Friday, which originated in the United States in the 1960s, is celebrated every fourth Friday of November, directly following Thanksgiving Day. During this day (or even for a week or more), many businesses drastically reduce the prices of a large portion of their products.
The result? A day of massive discounts, veritable human tides, a commercial battle between retailers, and an environmental disaster…
But this year again, no Black Friday for JULES & JENN!
Already (always) in favor of not carrying out promotions over the seasons, we are for the second consecutive year a member of the “Make Friday Green Again” collective launched by the company Faguo.
Why did we join the collective?
We have decided to partner with many other leading Slow Fashion brands:
- Because, following our motto " Consume less, Consume better ", we have been committed since our beginnings to a responsible consumption approach by offering timeless and high-quality models designed to last over time.
- Because by banning sales and promotions, we fight against overconsumption and waste all year round.
- Because by knowing exactly how, by whom and under what conditions our products are made, we produce as locally as possible a fashion that respects its artisans and our environment.
So on December 4th, as throughout the year, our prices will remain the same. However, we have a much more ethical way to sell our remaining stock: our Solidarity End-of-Line Sale . When a "Last Piece" is purchased, our customers receive a 30% discount, and for each pair sold, a donation is made to the Mode Estime association, a social integration project using textile manufacturing.
The alternative to Black Friday is finally underway!
