Our 5 years!
It was in opposition to fast fashion that we took on the challenge of responsible fashion five years ago, before it became "trendy." But for us, Julien and Jennifer, starting a business together in 2016 to promote local production and environmental responsibility in a polluting sector dominated by rock-bottom prices and non-European competition was no small feat. Yet, it's a gamble that has paid off!
A look back at 5 years in 5 figures:
- The weight of items made in France (labeled Origine France Garantie) has increased from 5% at the launch of the brand to 30% in 2021.
- We work with 14 partner workshops in Europe, including 6 in France, 4 in Portugal, 2 in Italy and 2 in Spain.
- We employ 16 people directly and 56 full-time equivalents at our partners, including 21 in France.
- We are now present in 9 of the major Printemps department stores in France.
- We donated nearly 700 pairs of shoes to Oxfam's Dressing Room in Paris and more than €10,000 was donated to the Mode Estime association as part of our Solidarity Sales.
The future? It is taking shape through 5 commitments:
- Developing "Made in France" products, with the objective of increasing its share to 50% of our offering by 2025.
- Measuring our environmental impact, through a Carbon Footprint assessment with the Good Planet Foundation.
- Intensify our eco-design approach throughout the product lifecycle.
- Continue to promote "slow fashion" as a mode of responsible consumption.
- Fighting with the "En Mode Climat" collective against global warming caused by the textile industry.
“It’s been five years to the day since we started championing a more responsible, fairer, and more humane fashion industry. It feels like yesterday, but it was in 2016, after a round-the-world trip with our family – our real turning point – that we turned our respective careers on their course to embark together on the adventure of entrepreneurship. From major battles to small victories, for five years we have been transparently promoting a committed and pragmatic vision of ethical fashion, and it’s all thanks to you: THANK YOU!”
Julien & Jennifer
