Basketball: The timeless essential!
Everything you need to know about the essential basketball shoe!
Rubber, discovered in the 15th century, is an essential element that enabled the creation of the famous sneaker , a shoe model known for its quiet and grippy feel thanks to this remarkable material used in its sole. The first athletic shoe appeared in 1868, created by the American company Candde Manufacturing in New Haven.
Sneakers, considered primarily athletic shoes , were once reserved for athletes, and more specifically basketball players: they offered greater comfort and reduced foot perspiration thanks to their rubber soles. The famous Converse, for example, was created in 1908 in Massachusetts and was also designed for basketball players. Its creator initially launched it to protect ankles with its high-top design. The photo below shows Converse sneakers dating from 1918, which closely resemble today's models.
During the 20th century, brands such as New Balance and Spring Court, the French company that invented the tennis shoe, emerged. Puma and Adidas were founded in 1948 and 1949 respectively by brothers Adolf and Rudolf Dassier. Nike, created in 1972, revolutionized the world of sneakers by inventing the air-cushioned shoe, the famous "Nike Air."
It was from this point that sneakers began to be worn by everyone, not just athletes: the urban sneaker is called the sneaker . Today, it is an essential fashion accessory for both men and women.
The first Converse sneaker in history.
Sneakers at JULES & JENN
At JULES & JENN , we are committed to offering you timeless pieces to complete your wardrobe of responsible and sustainable shoes & accessories.
In contrast to fast fashion, our designs are crafted by artisans passionate about their work, in our workshops in France and Europe . They work daily respecting traditional manufacturing methods and use the finest materials.
Since our beginnings, we have collaborated with The workshop in Alicante , Spain, is home to a team of experienced professionals. It is in this workshop that the women's sneakers are crafted with the utmost attention to detail.
Our men's sneakers are crafted in our workshop in São João , Portugal, now owned by the third generation. Quite versatile in the types of men's footwear it produces, this workshop focuses on a casual style, the highlight of which is its mastery of rubber soles.
The Manufacturing of Women's Sneakers
The Women's Sneakers manufacturing workshop, in Alicante, Spain.
The Manufacturing of Men's Sneakers
The Men's sneaker manufacturing workshop, in Sao Joao, Portugal.
And finally, a quick look at our women's and men's sneaker styles. Consume less, but consume better with JULES & JENN !
