Learn more about responsible & ethical fashion!
Responsible, sustainable, ecological, recyclable, fair… these are all words that can describe our consumption today, and not just in terms of food! These words also apply to the world of fashion, luxury, and beauty. Is the concept of " sustainable development " a trend or a genuine commitment? It's true that sometimes it can be a little confusing. Yet, this aspect is gaining increasing importance in these sectors, and that's a good thing!
But then, how do we identify a fashion industry player who advocates a responsible approach ? How can we verify what some companies claim?
To help you understand what the "Fashion and Sustainable Development" duo represents, JULES & JENN aims to shed more light on the subject. Because, as you know, the world of responsible and ethical fashion... is something we're passionate about!
Fashion: environmentally conscious
A fashion that advocates for sustainable development is a fashion that promotes the social, economic and environmental approach , that prioritizes respect for the planet , the ecosystem , but also for the people around it .
A pioneer in this area is the Faguo brand, which champions responsible behavior towards its surroundings (meaning the planet and people) and has demonstrated this commitment: for every pair of shoes purchased, a tree is planted in France. Choosing the Fashion & Sustainable Development niche also means prioritizing eco-friendly materials and fair trade workshops .
At JULES & JENN, we are committed to the environment by minimizing our CO₂ emissions, as our products are delivered directly from the factory to the end customer, without intermediaries. We also use eco-friendly materials for some of our products sourced from our fair trade workshops .
Fashion: its social & human power
Some brands, like Toms for example, have built a real empire on this principle: each product sold helps to finance a product or service that will help others.
This is what Americans call the " one for one " principle. It's also the approach of the Twins for Peace brand, which proposes " Make cool shoes that help children ." In other words, if you buy a pair of the brand's shoes, you'll be donating a pair to a child from a developing country.
Fashion: in all transparency
The explosion of e-commerce has enabled genuine transparency, particularly in the area of pricing. By cutting out intermediaries, fashion brands sold exclusively online offer products at fair prices and even detail them on their websites.
At JULES & JENN, we have based our concept on transparency : we have nothing to hide from our customers. For each of our products, we disclose the manufacturing and service costs as well as the product's origin , whether it's made in France, Spain, Italy, or Portugal .
