The True Cost: Must See!

"The true cost," a descent into hell behind the scenes of low-cost fashion!

The documentary "The True Cost" reinforces JULES & JENN's commitment to responsible fashion.

From Asian factories to Manhattan's high-street brands, delve into the hellish world behind the scenes of low-cost clothing production with the documentary "The True Cost." Two years of filming in nearly 13 countries and featuring gripping testimonies, the result of "The True Cost" is shocking and the conclusion damning: cheap fashion has human consequences far too serious to ignore!

Behind the scenes, we discover the price to pay for producing low-cost fashion, a far cry from the glitz and glamour. The low-cost fashion industry doesn't concern itself with decent working conditions or its environmental footprint.

And as proof, consider the suburbs of Dhaka, the capital of Bangladesh, which were the scene of a truly tragic event. On April 24, 2013, Rana Plaza, a clothing factory supplying Western brands, collapsed. More than 1,100 people perished under the rubble. This disaster shook the world. Yet, since this tragedy, nothing has truly changed. Major retailers have not kept their promises, as evidenced by the recurring incidents that continue to occur.

A plea for eco-responsible businesses

Faced with this inaction, Livia Firth decided to produce "The True Cost," a documentary that reads like a polemic against the fashion industry. Colin Firth's wife is no stranger to activism. A champion of sustainable development for over a decade, she founded "Eco-Age" to help companies adopt more eco-responsible practices.

“In the last twenty years, we’ve seen the development of a new phenomenon called fast fashion,” explains the producer. The goal of this documentary is to raise awareness about the reality of the fashion industry. Eighty billion garments are manufactured each year by a sea of anonymous faces, often victims of a system that imposes its rules, sometimes showing little respect for human beings.

From its inception, JULES & JENN has embraced the vision of sustainable and responsible fashion. This stance is based on respect for the environment, our partners, and our customers. And that's why we wanted to talk about the documentary "The True Cost."

So if you too want to buy better, support eco-responsible companies like JULES & JENN, and favour craftsmanship and know-how made in France and made in Europe .